Our Story

“We wanted to make a significant impact on people from all walks of life and to change lives for the better by offering opportunities, where anyone can succeed.”


Zurvita is a global direct sales company centered in health and wellness in 2008. Their mission was simple. They set out to create a company whose mission is to empower people to believe in themselves and take control of their health and happiness. They did that through Three Founding Principles:


1. Build a company that honors and glorifies God.
2. Develop a company with humble leadership.
3. Create an environment where people can win at every level.


Every decision, every product and every opportunity are inspired by these three deeply-rooted principles. Our story is still being written and so is yours.

Zurvita's Vision

Zurvita Leadership

Jay Shafer CEO and Founder

Jay Shafer is currently serving as CEO of Zurvita and manages the company on a day-to-day basis. In that capacity, he shares his substantial business experience, and he directs the vision and plans for future growth. Jay also serves on Zurvita's Board of Directors.

Mark Jarvis Founder

Mark Jarvis travels the nation, and abroad, sharing his extensive knowledge of the direct selling industry and teaching people about Zurvita. He talks about the growth of Zurvita from the ground up and the ideals that have been the core of the company from the beginning. Mark currently serves on the Board of Directors of Zurvita.

Tracy Jarvis Founder

Tracy Jarvis shares her hands-on experience in the direct selling industry. She enjoys the opportunity to meet with the Consultants in the field, listen to them and share her valuable experiences learned while growing Zurvita from a start-up to a multimillion-dollar corporation. Tracy, too, serves on the Board of Directors of Zurvita.

Scientific Advisory Board

The goal of Zurvita’s Scientific Advisory Board is to provide expert and objective support, credibility and strategic thinking, as well as help ensure that our products continue to withstand the highest level of scrutiny by the scientific community, regulators and consumers. In order to maintain our unwavering commitment of trust and transparency, our Board members are in alignment with Zurvita’s mission, and bring great value to the company and its Consultants via expertise in the fields of nutrition, medicine and sports performance.

Dr. Scott VanLue, MD

Scientific Advisory Board Chairman, Zurvita

Receiving his Doctor of Medicine from Oral Roberts University School of Medicine in 1986, Scott is a well-renowned physician based out of Florida specializing in Family Medicine. He has consulted for professional sports teams like the Orlando Magic with knowledge and expertise in exercise, nutrition, wellness applications and functional medicine. At Zurvita he has been critical in the development of Zeal and has served on the Zurvita Scientific Advisory Board for over eight years. 

Dr. Jim Badman, MD

Scientific Advisory Board Chairman, Zurvita

Practicing Family Medicine for over 15 years, Jim received his Doctor of Medicine from the University of South Florida College of Medicine in Tampa in 1994. He is also a diplomate of the American Board of Family Practice, an active member of the American Academy of Family Physicians and is certified by the American Board of Family Medicine. Jim’s expertise in treating vitamin and mineral deficiencies has been integral in shaping all of Zurvita’s products.

Dr. Okezie I. Aruoma, PhD, DSc, CChem

Scientific Advisory Board Member, Zurvita

An accomplished scientist, professor and chemist, Okezie holds five professional academic degrees and has more than 30 years of success across the pharmaceutical, medical, food sustainability, for-profit/non-profit and higher education industries. As a published thought leader, he has been featured in several medical journals and has served on institutional boards including the American Association of Pharmaceutical Scientists and theAmerican College of Nutrition. At Zurvita, he utilizes his extensive experience in investigative clinical research as well as pharmaceutical and biomedical knowledge to assist in the development of our cutting-edge products.

Sports Nutrition Advisory Board

Zurvita's Sports Nutrition Advisory Board is made up of some of the top experts in sports, nutrition and medical professional industries. Hand-selected to support Zurvita’s goal of providing the cleanest ingredients to everyday people, athletes and beyond. We apply their expertise to product research and development in order to design solutions that allow active people to perform at their best. Together, we ensure the quality of science-based sports nutrition as it relates to strength, training, performance and recovery.

Dr. Jerry L. Punch, MD, Ph.D.

Member of Sports Nutrition Advisory Council, Zurvita

A highly-respected physician whose impeccable knowledge turned into an over 30-year career as a commentator across all sports on ESPN, Jerry is one of the most recognizable faces in the industry. While serving as a commentator, ESPN often sought Jerry for his knowledge in medicine on top of his reporting duties. Before working for ESPN, Jerry earned his Ph.D. from Wake Forest University and served as Director of Emergency Room Services and Chief of Staff in Florida, making him a perfect fit on the Sports Nutrition Advisory Council.

Peter N. Nielsen

Peter Nielsen, Zurvita Director of Fitness and Nutrition
Director of Fitness and Nutrition, Zurvita

Health and fitness expert, life coach, author and Crohn's survivor, Peter holds over 50 bodybuilding championship titles. Named "Trainer of the Year" by Self and Muscle & Fitness magazines, he is Zurvita's No. 1 go-to fitness expert.